Google My Business: Is It Important For Your Business?
Remember the last time you were looking for a business firm in your locality, and Google helped you with the address, contact details, and other information about the service provider. This is the entire context of the Google My Business page. If you ever consult a digital marketing agency, they would highly recommend creating a page with Google My Business. Its benefits for service seekers are apparent. But, how does it help a business owner? How do brands benefit from Google My Business?
Let us check out the basics and understand the importance of this critical SEO factor.
Google My Business Page: What Is It?
This important inclusion by Google provides your business with the ability to pop up in the local Google maps & local Google search results. It allows you to display critical information related to your business that includes aspects such as:
- Opening/closing hours
- Upcoming events
- Link to websites
- Commonly asked questions
- Customer reviews and ratings
This listing with Google is completely free. However, it must be regarded as an important business backed by authenticity. Even if yours is a business that functions online with no physical office/shop, you can still create a page with Google My Business. Doing this with the help of the best SEO service provider will give you access to multiple benefits for better ROI.
Now that you know the basics let us tap into the benefits of Google My Business for your SEO requirements.
How Does GMB Help Your Business Thrive?
1-Appear in Local Listings and Maps:
Have you noticed several business names alongside the roads you travel by when you open your map? This is termed the Google Local Pack. There are 2 reasons to pay attention to this aspect of GMB. The first reason is high visibility, and the second is brand loyalty establishment with customer reviews.
2-Increase Your Brand’s Visibility:
GMB takes up massive space on the first page of any Google search results. This is the first thing any user would see when they type in their search query on the search engine tab. It helps the users get access to information they require in just one tap.
GMB is a SERP (Search Engine Results Page) that displays places that are related to your search query. It also provides you with other relevant business information that can help a customer make any decisions related to their requirements. You also get access to a business’s contact details in case the potential customer wants to get in touch with the business owner.
This feature is highly convenient for the customers as well as the business owners making it a great tool in eCommerce SEO service. As per Moz, the bigger determiner for SEO business rankings is GMB. So, if you are someone aiming to get in touch with your target customers with your service or product, this is the best way to do it. If your customer is within your designated business area, updating, verifying, & optimizing the online information on GMB could be of great help.
3-Customers Can Leave Reviews:
One thing that brings authenticity to any business is the way a customer can connect with the business. Giving your customers a chance to leave reviews in the public forum increases the brand’s authenticity. You cannot underestimate the potential of customer reviews for a business. This is especially helpful for rankings achieved via a local SEO service. A study conducted by Moz determined that multiple online reviews can bring you as much as 10 percent of the total traffic that comes through search engine tactics.
So, if you wish the business to be visible via search engine results, the right use of GMB can make it easy for your existing and past customers to leave positive feedback about the product, service, or your business.
Most buyers rely on checking reviews on Google when it comes to making any purchase decisions. To put things in perspective, about 93 percent of customers can be influenced by online reviews. With the help of a legit digital marketing agency, you can create a page that is open to receiving reviews from the customers.
The chunks of texts serve as trustworthy testimonials left by actual customers of the business. They are legit and aren’t paid by the brand to promote their service or product. Thus, this brings in more credibility and hence better visibility with higher interaction rates.
Today, more & more target customers tend to check out the customer reviews prior to making a purchase with their local businesses. It can also help increase the overall sales achieved through positive reviews.
4-Insights With Helpful Information:
GMB tends to be a high-value driver that aids with the Google rankings. Simply put, it promotes your service or product while helping you tap into the market for a better understanding of the competition. The insights provided by Google My Business help you access statistics that help determine who your target audience is and where the highest amount of traffic comes from.
Google My Business also shows you the exact figure for the views attracted by any business profile, posts, or photos. This is critical for the verification of the campaigns’ effectiveness. This will help you determine whether your local SEO service tactics need any changes or are working to their best capacity.
The best thing about Google My Business is the fact that it is user-friendly and completely free for use. Any business, whether online or offline, can utilize this SEO tool to promote their service or business. Creation and verification of the profile can easily be done within hours. Moreover, there are several tools that can help you with an instant verification process. So, what are you waiting for? Reach out to your local SEO service provider and get started today. At Digi Firm, we are your trusted digital marketing service provider with decades of experience captured by a highly skilled team. To get in touch with us, give us a quick call at +91 700 800 2123 or write to us at firstname.lastname@example.org.