While some myths are innocent and harmless, others could potentially have long-term effects. The same is applicable in the world of digital marketing as well. Ask any reputed digital marketing agency, and they will tell you about the myths floating in the market related to SEO services. Some business owners and entrepreneurs don’t get trapped by these rumors and myths, but some do. If you belong to the 2nd group of people, this blog will help narrow down some popular and common myths related to SEO in 2022.
So, let us check out some misleading rumors and myths related to SEO.
Top SEO Myths: Unveiling the Secrets
1-SEO isn’t Relevant Anymore:
This is more of a hogwash than a myth. However, it is important that the air be cleared out to ensure that the entrepreneurs understand the importance and relevance of SEO. Lazy and unethical journalists tend to proclaim that things eventually meet their death bed and their attack on SEO isn’t new. As per popular content explorer, Ahrefs’, this particular phrase has made it to the search engine and several content channels about 3367 times starting June 2016.
This sets the average number at 66/month. However, the best SEO service provider would confirm that SEO, after all, isn’t dead. But, how is this confirmed? Well, the concept of organic search has made it easy for Local SEO services to confirm the importance of SEO practices.
2-SEO Doesn’t Work More Than Once:
SEO practices won’t get you results from being implemented just once. Rather, the concept is more like working out in a gym. It is fine to miss your workout every once in a while. However, if you keep ignoring it for long, all your hard work and effort is going down the drain. Ask any E-commerce SEO service provider, and they will tell you how fast your rankings drop once you start neglecting your SEO practices.
With day-by-day neglect, you will see a significant drop in website traffic, and there are multiple reasons for this to happen.
- First off, even if you sleep off for the day, your competitors are not. They consistently work on the major and minute SEO practices and hence surpass you when you are at your most vulnerable. So, consistency is the key to SEO.
- The next issue that could affect your SEO practices is the loss of backlinks that happens due to old backlinks or link rot.
- The content doesn’t stay fresh for a long time. So, you need to keep updating your content with new and relevant information available to you.
This is why it is important to hire a Local SEO service for monthly retainer requirements. As opposed to hourly hiring or one-time hiring, make sure you seek a social marketing agency that provides you monthly services. This will help you scale your business requirements and take them forward for a longer time period.
SEO is something of an ongoing method. You need to put in regular effort to ensure that it works in favor of your business.
3-GoogleWill Only Rank “New” Content:
This is the biggest myth we have come across since SEO started gaining relevance is that it only ranks new and fresh content. However, that is not the story. With Google, it is more about the content’s relevancy as opposed to the content’s freshness. Yes, fresh content does matter, but unless it provides some help to the visitors.
Despite implementing pay per click services, you might end up with minimal or no traffic even if your content is fresh but doesn’t have any relevancy. If you take a look at the data for republished posts, you can find that most website owners do that, and these republished ones get enough traffic to compete with the fresh content in the market. This all happens because of the relevancy factor.
4-Long-Tail Keyword Is Easy To Rank:
The popularity of long-tail keywords has increased a fair lot in recent years. Most social media marketing agencies today focus on long-tail keywords, given their potential for conversion rate optimization. Long-tail keywords are basically queries by users that have low search volumes as opposed to the keywords with one to two words. These keywords can be questions or long phrases.
Given the low search volume, these keywords might not get you a lot of traffic. However, the competition is also on the lower end. So, a web development company might find it easy to rank on these keywords. However, it isn’t the same. You need to practice the same SEO protocols as practiced with short keywords. Moreover, the content score requirement for long-tail keywords is roughly the same as that of short ones.
So, the efforts required to rank are fairly similar contrary to popular belief.
When it comes to social media marketing and SEO practices, the key is to hire the best web development company that understands the current market trend and follows protocol. You surely wouldn’t want your hard-earned money to go waste with rash decisions. SEO is a long-term commitment that gets you results when practiced strategically. So, hire the best agency for your needs and enjoy the spike in website traffic.
Call to Action
Are you looking for a reliable team to handle your SEO needs? Well, look no more! The Digi Firm is here at your rescue. Our SEO practices are guided by years of experience in the content marketing domain. Our team comprises highly skilled individuals that understand the latest SEO practices followed by popular search engines. So, hire us today to get a quick boost to your website traffic. To know more about our services, give us a quick call at (+91) 700-800-2123 or write to us at email@example.com.